Select a Memorable Domain Name
When you begin the domain name registration process, it's important that you choose a memorable domain. If possible, choose something that will tell visitors to your website what your site is about. Long, drawn out domain names, hyphenated domain names, or domain names with excessive punctuation can be difficult for people to remember. You want a domain name that's quick and easy for people to recall, so that news about your website can spread quickly by word of mouth.
Select a Keyword Rich Domain Name
As you work your way through the domain name registration process, it's also important to do some keyword research. Your goal is to choose a domain name that includes the main keywords that you'll be targeting in your search engine optimization. This will help your web site to rank in the search engines and give it an increase for your high volume search terms.
Choose a .Com .Net or .Org Domain
If at all possible, choose a top level domain, such as a .com or .net. These domains have a better standing in the eyes of many website visitors, and appear to be more liked than a .info domain. They may cost you a few dollars more to register, but this level of domain name registration is well worth the price, especially if you're selling a product from your website. It's important that you establish yourself as an expert in your market - someone that business men in your industry can trust for accurate information in the field. A top level domain will help you to establish yourself in this manner.
Avoid Trademarked Domains
Be sure that your domain name or product hasn't been copy writed by another company. Especially if you're marketing affiliate products, it's important to avoid using product names in your domain name, unless you've been giving express permission by the product creator. Avoid using product names, celebrity names, or other trademarked words or phrases in your domain name registration.
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